Graphic Designer
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Moa Sour Campaign

Moa Sour Series.

Moa Sour Series.

Moa had been producing Sour Beers for over 9 years, however with the recent trend towards the beer style they were looking to refresh and relaunch the product to stake it's claim on the throne.

The unique beer style required a distinct approach. The label design and campaign direction could not feel like that of a typical beer brand.

Photography by Matt Quérée.

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