Bian Sushi is well known for making some of the best sushi in Auckland. After 11 years in business in an ever evolving suburb I was approached to refresh the brand to bring it back up to speed with the new of the offerings in the neighbourhood.
I worked closely with Bian on developing new signage, a stronger digital presence and updated packaging for the store. With references to Japanese minimalism and kawaii, the brand was able to connect with old and new audiences with a friendly approach.